Behind the forecasts and market rumors, several factors converge towards the same focal point:
Towards an increase in GPU prices in 2026? The market is heating up (but nothing massive for now)
You see the price charts of cards like the ASUS ROG Astral RTX5080, the ASUS PRIME RTX 5060 Ti, or the Sapphire RX 9070XT: they do not show an explosion in prices starting from 2026. Prices fluctuate, but there is nothing resembling a general surge at the beginning of this year. It is important to say this right away because many rumors are talking about a massive increase... but for now, it is not visible in the actual market.
Why is everyone talking about a GPU price increase?
1. Memory shortage (RAM / GDDR)
Since the end of 2024, a global memory supply crisis (DRAM / GDDR) has emerged, driven by the very high demand from AI infrastructures and data centers. This situation reduces the availability of memory modules also used in gaming GPUs. When raw materials cost more, manufacturers and assemblers have two choices: absorb the cost or pass it on to the selling price. Many reports indicate that a price impact is very likely in 2026. We talk about it in our very detailed analysis .
2. Potential production reduction
According to several sources, Nvidia would be considering reduce the production of its GeForce RTX 50-series GPUs by up to 30-40% in early 2026 , precisely because memory is lacking and priorities are shifting towards higher-margin products (e.g. GPU for AI).
➡️ Less supply + stable demand = pressure on prices if volumes do not follow .
3. Information from supply chains
Some insider reports and specialized websites mention that AMD has already informed its partners of an increase of around 10% in the prices of its GPUs at the beginning of 2026. , and that Nvidia could follow later.
⚠️ This remains primarily supply chain information... not yet an official public announcement.
4. The current prices do not yet reflect an overall increase
Even if some models (especially the very high-end ones like the RTX 5090 at certain retailers) are selling at much higher prices than MSRP at the beginning of the year, it seems more like a parallel market effect than a price increase confirmed by the manufacturers themselves. Some examples via our DropReference tracker:
RTX 5080
Click to enlarge
RX 9070 XT
Click to enlarge
In short: what it looks like in January 2026
- ✔️ The macro indicators (memory shortage, AI pressure, reduced production) point towards a plausible increase in prices in 2026 .
- But at the present time no significant or widespread increase observed in retail prices for all graphics cards.
- 📌 Some high-end models may already be expensive in Europe, but it remains more of a supply/demand effect than a clear pricing policy set by NVIDIA/AMD.
What to watch for in the coming months
- Official announcements from Nvidia / AMD regarding MSRP pricing.
- Evolution of memory price (DRAM / GDDR).
- Stocks available in stores (scarcity will inevitably turn into an upward movement).
- The prices of the "mid-range" versions (5060 / 5070 / 3070 / 4070...): if they rise, then we can really talk about a global trend.
Tips if you want to buy now
If you plan to upgrade in 2026, this may be the best time to grab a GPU at a "normal" price before any potential increases spread. Also keep an eye on dynamic stocks: cards like the RTX 5060 Ti or the RX 9070XT could become scarce if production chains tighten. You can do this directly through our price comparison tool:
Filters

RTX 5060 Ti
84 Listed Products
Starting at
370€
Starting at
370€

RTX 5070
57 Listed Products
Starting at
564€
Starting at
564€

RTX 5080
57 Listed Products
Starting at
1,129€
Starting at
1,129€

RTX 5060
55 Listed Products
Starting at
299€
Starting at
299€

RTX 5070 Ti
51 Listed Products
Starting at
849€
Starting at
849€

RTX 3050
50 Listed Products
Starting at
177€
Starting at
177€

9060 XT
45 Listed Products
Starting at
310€
Starting at
310€

9070 XT
41 Listed Products
Starting at
694€
Starting at
694€

RTX 5050
32 Listed Products
Starting at
249€
Starting at
249€

RTX 5090
28 Listed Products
Starting at
3,299€
Starting at
3,299€

RTX 3090
27 Listed Products
Starting at
1,680€
Starting at
1,680€

RTX 3080
26 Listed Products
Starting at
599€
Starting at
599€

RTX 3070 Ti
26 Listed Products
Starting at
775€
Starting at
775€

RTX 3070
24 Listed Products
Starting at
402€
Starting at
402€

9070
23 Listed Products
Starting at
599€
Starting at
599€

RTX 4060
22 Listed Products
Starting at
322€
Starting at
322€

RTX 3060
22 Listed Products
Starting at
320€
Starting at
320€

RTX 3060 Ti
21 Listed Products
Starting at
420€
Starting at
420€

RTX 4060 Ti
20 Listed Products
Starting at
429€
Starting at
429€

6900 XT
19 Listed Products
Starting at
647€
Starting at
647€

GTX 1660 Super
17 Listed Products
Starting at
219€
Starting at
219€

RTX 2060
16 Listed Products
Starting at
317€
Starting at
317€

6700 XT
15 Listed Products
Starting at
435€
Starting at
435€

RTX 4090
15 Listed Products
Starting at
2,880€
Starting at
2,880€

7700 XT
15 Listed Products
Starting at
399€
Starting at
399€

7600
15 Listed Products
Starting at
242€
Starting at
242€

6500 XT
15 Listed Products
Starting at
164€
Starting at
164€

RTX 3080 Ti
14 Listed Products
Starting at
1,040€
Starting at
1,040€

7900 XT
12 Listed Products
Starting at
685€
Starting at
685€

6600 XT
12 Listed Products
Starting at
330€
Starting at
330€

RTX 4080
11 Listed Products
Starting at
1,390€
Starting at
1,390€

GTX 1660 Ti
11 Listed Products
Starting at
251€
Starting at
251€

RTX 4070 Ti Super
10 Listed Products
Starting at
1,266€
Starting at
1,266€

6750 XT
10 Listed Products
Starting at
434€
Starting at
434€

GTX 1650
10 Listed Products
Starting at
170€
Starting at
170€

6800 XT
10 Listed Products
Starting at
600€
Starting at
600€

A750
10 Listed Products
Starting at
187€
Starting at
187€

GTX 1660
10 Listed Products
Starting at
230€
Starting at
230€

6600
9 Listed Products
Starting at
280€
Starting at
280€

RTX 4070 Super
9 Listed Products
Starting at
787€
Starting at
787€

GTX 1050 Ti
8 Listed Products
Starting at
137€
Starting at
137€

RTX 3090 Ti
8 Listed Products
Starting at
1,472€
Starting at
1,472€

7800 XT
8 Listed Products
Starting at
666€
Starting at
666€

7600 XT
7 Listed Products
Starting at
420€
Starting at
420€

RTX 4070
7 Listed Products
Starting at
1,018€
Starting at
1,018€

6400
7 Listed Products
Starting at
160€
Starting at
160€

7900 XTX
6 Listed Products
Starting at
899€
Starting at
899€

A770
5 Listed Products
Starting at
294€
Starting at
294€

6800
5 Listed Products
Starting at
399€
Starting at
399€

RTX 2060 Super
5 Listed Products
Starting at
281€
Starting at
281€

RTX 2070 Super
5 Listed Products
Starting at
1,389€
Starting at
1,389€

RTX 4080 Super
5 Listed Products
Starting at
1,490€
Starting at
1,490€

RTX 2080
5 Listed Products
Starting at
472€
Starting at
472€

6650 XT
5 Listed Products
Starting at
300€
Starting at
300€

B570
4 Listed Products
Starting at
219€
Starting at
219€

RTX 2070
4 Listed Products
Starting at
1,161€
Starting at
1,161€

RTX 2080 Super
4 Listed Products
Starting at
593€
Starting at
593€

6950 XT
3 Listed Products
Starting at
1,123€
Starting at
1,123€

B580
2 Listed Products
Starting at
277€
Starting at
277€

RTX 4070 Ti
2 Listed Products
Starting at
1,459€
Starting at
1,459€

RTX 2080 Ti
1 Listed Products
Starting at
2,082€
Starting at
2,082€

7900 GRE
1 Listed Products
Starting at
623€
Starting at
623€



