Useful reminder: the recommended price of the 5090 at launch was €2,349 for the Founders Edition. We are now at 4 299 € minimum , soit près du double. Sur DropReference, les 37 références en stock démarrent à ce niveau-là et grimpent bien plus haut selon les modèles custom.
The reasons are known and stacked on top of each other. GDDR7 costs 30% more than a year ago because Samsung and SK Hynix favor HBM3E for AI accelerators. US tariffs have reshuffled the entire logistics. And Nvidia no longer has any commercial reason to sell GB202 cheaply when the same silicon wafer goes to the data center at a much more attractive price.
Add to that Nvidia is not releasing none new gaming GPU in 2026. No RTX 60, no Super refresh. When the supply is fixed and the demand remains, the price goes up. Basic economy.
A 5090 at €4,299, that's €1,800 more than the launch price for exactly the same performance. You're not paying for power, you're paying for rarity.

































































